Before we choose a flower, we notice the room.
The way evening light moves across a table. The color hidden inside a piece of stone. The shape a branch naturally wants to become.
Our work begins long before flowers arrive.
We notice first.
It begins with paying attention.
The Boy Who Cried Flowers is a Los Angeles–based floral design studio creating work for everyday gestures, intimate celebrations, and large-scale brand experiences.
From a single arrangement to a room built for one night, we approach each project the same way: notice what’s already there, then decide what to add.
MCLAREN
Private Dinner · 2024
Private Residence · Miami, FL
Floral design for an intimate McLaren dinner in Miami, with a restrained tablescape of vivid blooms responding to the architecture, tropical landscape, and warm evening light.
Floral Design · BWCF
Production · We Are Ona
Image · Courtesy of We Are Ona
Anthony Maslo
Co-Founder & Creative Director
Anthony leads the studio’s creative direction, shaping each project through an intuitive understanding of color, proportion, material, and movement.
Follin Jeffery
Co-Founder & Principal
Follin leads the studio from first conversation through final installation, bringing together the people, partnerships, and details that allow each project to take shape.
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