We notice first.

A pink and red orchid flower with long, curling petals and a dark background.

Before we choose a flower, we notice the room.

The way morning light moves across a table. The color hidden inside a piece of stone. The shape a branch naturally wants to become.

Our work begins long before flowers arrive.

It begins with paying attention.

The Boy Who Cried Flowers is a Los Angeles floral design studio creating work for everyday gestures, intimate celebrations, and large-scale brand experiences.

Our projects have taken us from neighborhood deliveries to galleries, film sets, fashion houses, premieres, and destinations across the country.

No matter the setting, our approach remains the same: thoughtful observation before decoration.


Anthony leads the studio’s creative direction, shaping each project through an intuitive understanding of color, proportion, and movement.

Anthony Maslo of The Boy Who Cried Flowers design an arrangement in front of rainbow fabric wall

Anthony Maslo

Co-Founder & Creative Director

Follin oversees the studio’s operations, partnerships, and client experience, ensuring every project is carried from first conversation through final installation with care.

Follin Jeffery of The Boy Who Cried Flowers design an arrangement in front of rainbow fabric wall

Follin Jeffery

Co-Founder & Principal